Archive for the ‘Industry News’ Category


Mercury Marine takes over future responsibility for Cummins Mercruiser Diesel Engines.

Mercury Marine announced it will take over future responsibility for worldwide sales, service, distribution and support of the Cummins MerCruiser Diesel range of high-speed diesel marine engine systems (less than five-liter displacement), including the TDI/SDI ranges of Volkswagen engines. Read More….

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Last Bravo Sterndrive Built In Stillwater OK – 8/5/2011

Words spoken from an unnamed source inside Mercruiser in Stillwater OK ” Well, fellas…….we just assembled the last Bravo stern drive (which means last stern drive – period) that will come outta Plt 14 in Stillwater, OK was a Bravo 3 – 2.20 ratio. The phrase “….such bulls__t…..” keeps comin up in my head for some […]

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Analyst: Boat sales could grow 10 percent this year

The U.S. marine industry could be on pace to see unit retail growth as high as 10 percent in 2011, according to Tim Conder, a senior analyst with Wells Fargo Securities. Conder, a Brunswick Corp. analyst, said the conclusion comes from conversations with industry contacts after the Miami International Boat Show. “Optimism remains rooted in […]

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Volvo Penta & Yamaha Annouce Joint Venture

MIAMI – Yamaha Motor Co. and AB Volvo Penta Thursday announced a strategic alliance designed to utilize each company’s strengths to make both stronger. The announcement was made at the Miami International Boat Show and builds on the announcement in December that Volvo Penta and Yamaha signed a technical agreement for the joint development of […]

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Brunswick See’s Economic Recovery

Leisure product stocks, including Brunswick Corp., “are beginning to anticipate a retail demand recovery,” according to a report from analyst Edward Aaron of RBC Capital Markets. “While boating is currently the weakest sector we track from a demand perspective, inventories have been worked down to levels that some industry contacts believe could present shortage problems […]

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E15 Ethanol News in the Headlines

The Environmental Protection Agency is expected to rule later this month on the use of E15 in vehicle models from the years 2001-2006, a decision the agency postponed last fall because it had not completed its tests, the National Marine Manufacturers Association reports. Read More…

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Mercury Mercruiser Releases New Marine Engine

Designed to power everything from runabouts to express cruisers to houseboats, Mercury Marine’s new 4.3-liter MPI ECT (Multi-Port Injection, Emissions Control Technology) completes its fleet of catalyzed sterndrive engines, the company said. Read More… Marine Parts Store…

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Tax Will Pay for Mercury Loans in Wisconsin

Tax will pay for Mercury loans in Wisconsin A half-cent county sales tax – imposed this year for the first time in Fond du Lac (Wis.) County history – is generating enough funds to pay back loans for Mercury Marine and to hold off new county debt. Read More

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NMMA Sues EPA Over E15 Fuel

Lawsuit seeks to block E15 The National Marine Manufacturers Association and several other groups today filed suit in the U.S. Court of Appeals for the D.C. Circuit challenging an Oct. 13 decision by the Environmental Protection Agency to partially approve E15 for a subset of on-highway motor vehicles. Read More

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Mercury Marine Wins Readers Choice Award

Mercury Marine was named favorite outboard manufacturer and favorite sterndrive manufacturer by Trailer Boats magazine readers in the inaugural Readers Choice Awards. Read More…

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